:root{
  --bone:#f7f5f2; --ink:#16151c; --ink2:#1f1e27; --ink3:#2a2933; --red:#c2330c;
  --ember:#e8472a; --ember2:#f38a5e; --peach:#f7c9ad; --maroon:#3a0d0a;
  --mute:#6d6a72; --line:rgba(22,21,28,.12); --lined:rgba(247,245,242,.12);
  --serif:"Instrument Serif",Georgia,serif;
  --hand:"Carl Max","Gochi Hand",cursive;
  --sans:"DM Sans",system-ui,-apple-system,Segoe UI,sans-serif;
  --mono:"DM Mono",ui-monospace,Menlo,monospace;
  --pad:clamp(16px,5vw,56px);
  color-scheme:light;
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;scroll-padding-top:72px;-webkit-text-size-adjust:100%}
body{background:var(--bone);color:var(--ink);font:400 16px/1.55 var(--sans);overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
em{font-style:italic}
button{font:inherit;color:inherit;cursor:pointer;background:none;border:0}
:focus-visible{outline:2px solid var(--ember);outline-offset:3px;border-radius:6px}
.wrap{max-width:1160px;margin:0 auto;padding:0 var(--pad)}
.hand{font-family:var(--hand);font-weight:400}

/* wordmark */
.wm{font-family:var(--serif);font-size:30px;line-height:1;text-decoration:none;display:inline-flex;align-items:baseline;gap:2px;letter-spacing:-.01em}
.wm .tech{font-family:var(--hand);font-size:.5em;color:var(--ember)}
.nav .wm .tech{color:var(--peach)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 24px;border-radius:999px;font-weight:600;font-size:15px;text-decoration:none;transition:transform .15s,background .2s,box-shadow .2s;min-height:48px;white-space:nowrap}
.btn:active{transform:scale(.97)}
.btn-sm{padding:9px 18px;min-height:40px;font-size:14px}
.btn-block{width:100%}
.btn-ink{background:var(--ink);color:var(--bone)}
.btn-ink:hover{background:#000}
.btn-light{background:var(--bone);color:var(--ink)}
.btn-ghost{border:1.5px solid var(--ink);color:var(--ink)}
.btn-ghost:hover{background:rgba(22,21,28,.06)}
.btn-ember{background:var(--ember);color:#fff}
.btn-ember:hover{background:#f05a3d;box-shadow:0 8px 28px rgba(232,71,42,.35)}
.btn-line{border:1.5px solid var(--lined);color:var(--bone)}
.link{color:var(--ember);font-weight:600;padding:10px 0;margin-top:auto;text-align:left;min-height:44px}
.link:hover{text-decoration:underline;text-underline-offset:4px}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px var(--pad);color:var(--bone);transition:background .3s,backdrop-filter .3s,box-shadow .3s}
.nav.stuck{background:rgba(22,21,28,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.nav-links{display:flex;gap:30px;font-size:15px}
.nav-links a{text-decoration:none;opacity:.85}.nav-links a:hover{opacity:1}
@media(max-width:700px){.nav-links{display:none}.wm{font-size:26px}}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;padding:120px var(--pad) clamp(40px,8vh,88px);
  background:linear-gradient(180deg,#3a0d0a 0%,#b81f17 14%,#e8472a 30%,#f38a5e 46%,#f7c9ad 60%,var(--bone) 78%);overflow:hidden}
.hero-mark{position:absolute;right:clamp(-60px,2vw,40px);top:14vh;width:min(46vw,520px);opacity:.95}
.hero-copy{position:relative;max-width:1160px;margin:0 auto;width:100%}
.eyebrow{font-size:22px;color:var(--maroon);margin-bottom:10px}
h1{font:400 clamp(44px,8.4vw,112px)/.98 var(--serif);letter-spacing:-.02em;max-width:12.5em;margin-bottom:22px}
.lede{font-size:clamp(16px,2vw,19px);max-width:34em;color:#2b2830;margin-bottom:28px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px}
@media(max-width:700px){
  .hero-mark{width:70vw;top:11vh;right:-12vw;opacity:.9}
  .hero{align-items:flex-end}
  .hero-cta .btn{flex:1}
}

/* sections */
.section{padding:clamp(72px,11vw,150px) 0}
.label{font-size:24px;color:var(--red);margin-bottom:8px}
.label.light{color:var(--ember2)}
h2{font:400 clamp(34px,5.6vw,68px)/1.04 var(--serif);letter-spacing:-.015em;max-width:15em}
h2 em{color:var(--red)}
.demos h2 em,.contact h2 em{color:var(--ember2)}
.sub{color:var(--mute);margin-top:14px;max-width:36em}
.demos .sub,.contact .sub{color:rgba(247,245,242,.65)}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.card{background:var(--ink);color:var(--bone);border-radius:28px;padding:28px;display:flex;flex-direction:column;gap:14px;border:1px solid var(--lined);position:relative;overflow:hidden;transition:transform .3s}
.card:hover{transform:translateY(-4px)}
.card::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 60% at 100% 0,rgba(232,71,42,.22),transparent 60%);pointer-events:none}
.card-top{display:flex;justify-content:space-between;align-items:flex-start;height:84px}
.num{font:500 13px var(--mono);color:var(--ember2);letter-spacing:.08em}
.card h3{font:400 30px/1.1 var(--serif)}
.card p{color:rgba(247,245,242,.72);font-size:15px}
.ticks{list-style:none;padding:0;display:grid;gap:9px;font-size:14px;color:rgba(247,245,242,.9);margin:4px 0 12px}
.ticks li{padding-left:22px;position:relative}
.ticks li::before{content:"";position:absolute;left:0;top:.5em;width:10px;height:10px;border-radius:50%;background:var(--ember)}
.also{margin-top:36px;color:var(--mute);font-size:15px}
.also .hand{font-size:22px;color:var(--red);margin-right:8px}
@media(max-width:900px){.cards{grid-template-columns:1fr}}

/* card visuals */
.viz{display:flex;gap:5px;align-items:center;height:60px}
.viz-wave i{width:5px;border-radius:5px;background:var(--ember);animation:bar 1.2s ease-in-out infinite}
.viz-wave i:nth-child(odd){background:var(--ember2)}
@keyframes bar{0%,100%{height:10px}50%{height:54px}}
.viz-wave i:nth-child(2){animation-delay:.1s}.viz-wave i:nth-child(3){animation-delay:.25s}.viz-wave i:nth-child(4){animation-delay:.4s}
.viz-wave i:nth-child(5){animation-delay:.15s}.viz-wave i:nth-child(6){animation-delay:.5s}.viz-wave i:nth-child(7){animation-delay:.3s}
.viz-wave i:nth-child(8){animation-delay:.6s}.viz-wave i:nth-child(9){animation-delay:.2s}.viz-wave i:nth-child(10){animation-delay:.45s}.viz-wave i:nth-child(11){animation-delay:.05s}
.viz-site{flex-direction:column;align-items:stretch;gap:5px;width:110px;padding:8px;border:1px solid var(--lined);border-radius:10px;background:var(--ink2)}
.viz-site b{height:14px;border-radius:4px;background:linear-gradient(90deg,var(--ember),var(--ember2))}
.viz-site i{height:5px;border-radius:3px;background:var(--ink3)}.viz-site i:nth-of-type(2){width:70%}.viz-site i:nth-of-type(3){width:45%}
.viz-crm{gap:6px}
.viz-crm i{width:28px;height:54px;border-radius:7px;background:var(--ink3);position:relative}
.viz-crm i::after{content:"";position:absolute;left:4px;right:4px;top:5px;height:10px;border-radius:3px;background:var(--ember);box-shadow:0 14px 0 var(--ember2)}
.viz-crm i:nth-child(2)::after{box-shadow:none;background:var(--ember2)}
.viz-crm i:nth-child(3)::after{background:#f7c9ad;box-shadow:0 14px 0 var(--ember),0 28px 0 var(--ember2)}

/* demos */
.demos{background:var(--ink);color:var(--bone);padding:clamp(72px,11vw,150px) 0}
.tabs{display:flex;gap:8px;margin:36px 0 24px;overflow-x:auto;scrollbar-width:none;padding-bottom:4px;-webkit-overflow-scrolling:touch}
.tabs::-webkit-scrollbar{display:none}
.tabs button{flex:none;padding:12px 20px;border-radius:999px;border:1.5px solid var(--lined);color:rgba(247,245,242,.8);font-weight:500;min-height:48px;transition:.2s}
.tabs button span{font:500 12px var(--mono);color:var(--ember2);margin-right:6px}
.tabs button[aria-selected=true]{background:var(--bone);color:var(--ink);border-color:var(--bone)}
.tabs button[aria-selected=true] span{color:var(--red)}
.panel[hidden]{display:none}
.panel{animation:fade .4s}
@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.split{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:stretch}
@media(max-width:860px){.split{grid-template-columns:1fr}}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px}
.chips button{padding:8px 16px;border-radius:999px;background:var(--ink2);border:1px solid var(--lined);font-size:14px;min-height:40px}
.chips button[aria-pressed=true]{background:var(--ember);border-color:var(--ember);color:#fff}

.phone,.out,.planner,.browser{background:var(--ink2);border:1px solid var(--lined);border-radius:28px;padding:22px}
.phone{display:flex;flex-direction:column;gap:16px;min-height:480px}
.phone-head{display:flex;align-items:center;gap:12px;padding-bottom:14px;border-bottom:1px solid var(--lined)}
.phone-head strong{display:block;font-weight:600}.phone-head small{color:rgba(247,245,242,.55);font-size:13px}
.avatar{width:42px;height:42px;border-radius:50%;background:linear-gradient(160deg,var(--ember),var(--red));display:grid;place-items:center;font:600 13px var(--mono)}
.wave{margin-left:auto;display:flex;gap:3px;align-items:center;height:28px}
.wave i{width:3px;height:6px;border-radius:3px;background:var(--ember2);transition:height .2s}
.wave.on i{animation:bar2 .9s ease-in-out infinite}
.wave i:nth-child(2){animation-delay:.15s}.wave i:nth-child(3){animation-delay:.3s}.wave i:nth-child(4){animation-delay:.1s}.wave i:nth-child(5){animation-delay:.4s}
@keyframes bar2{0%,100%{height:5px}50%{height:26px}}
.chat{flex:1;display:flex;flex-direction:column;gap:10px;overflow-y:auto;max-height:340px;scroll-behavior:smooth;padding-right:2px}
.chat{scrollbar-width:thin;scrollbar-color:var(--ink3) transparent}
.msg{max-width:86%;padding:11px 15px;border-radius:18px;font-size:15px;line-height:1.4;animation:pop .3s}
@keyframes pop{from{opacity:0;transform:translateY(8px) scale(.97)}to{opacity:1;transform:none}}
.msg.ai{background:var(--ink3);border-bottom-left-radius:6px;align-self:flex-start}
.msg.caller{background:var(--bone);color:var(--ink);border-bottom-right-radius:6px;align-self:flex-end}
.msg small{display:block;font:500 10px var(--mono);letter-spacing:.08em;text-transform:uppercase;opacity:.5;margin-bottom:3px}
.typing{display:inline-flex;gap:4px;padding:14px 16px}
.typing i{width:6px;height:6px;border-radius:50%;background:var(--ember2);animation:blink 1s infinite}
.typing i:nth-child(2){animation-delay:.15s}.typing i:nth-child(3){animation-delay:.3s}
@keyframes blink{0%,80%,100%{opacity:.25}40%{opacity:1}}

.out-head{display:flex;align-items:center;gap:10px;font-weight:600;padding-bottom:14px;border-bottom:1px solid var(--lined)}
.out-head small{margin-left:auto;font:400 12px var(--mono);color:rgba(247,245,242,.5)}
.dot{width:9px;height:9px;border-radius:50%;background:var(--ember);box-shadow:0 0 0 4px rgba(232,71,42,.25)}
.rows{display:grid;margin-top:6px}
.rows div{display:flex;justify-content:space-between;gap:16px;padding:13px 0;border-bottom:1px solid var(--lined);animation:pop .4s backwards}
.rows dt{color:rgba(247,245,242,.55);font-size:14px;flex:none}
.rows dd{margin:0;text-align:right;font-weight:500}
.rows dd.big{font:400 34px/1 var(--serif);color:var(--ember2)}
.tag{display:inline-block;padding:2px 10px;border-radius:999px;background:rgba(232,71,42,.2);color:var(--ember2);font-size:13px}
.sent{margin-top:16px;padding:14px 16px;border-radius:16px;background:rgba(232,71,42,.14);border:1px solid rgba(232,71,42,.4);font-size:14px;animation:pop .4s}
.sent b{color:var(--ember2)}
.empty{color:rgba(247,245,242,.45);padding:40px 0;text-align:center}

/* site planner */
.planner{display:flex;flex-direction:column;gap:14px}
.mini{font-size:20px;color:var(--ember2)}
.seg{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;background:var(--ink);padding:5px;border-radius:16px}
.seg button{padding:12px 6px;border-radius:12px;font-weight:500;font-size:14px;min-height:46px}
.seg button[aria-checked=true]{background:var(--bone);color:var(--ink)}
.toggles{display:grid;gap:8px}
.tog{display:flex;align-items:center;gap:12px;padding:14px 16px;border-radius:16px;border:1px solid var(--lined);cursor:pointer;min-height:52px;transition:.2s}
.tog input{appearance:none;width:42px;height:24px;border-radius:99px;background:var(--ink3);position:relative;flex:none;transition:.2s;cursor:pointer}
.tog input::after{content:"";position:absolute;top:3px;left:3px;width:18px;height:18px;border-radius:50%;background:#fff;transition:.2s}
.tog input:checked{background:var(--ember)}.tog input:checked::after{left:21px}
.tog:has(input:checked){border-color:rgba(232,71,42,.6);background:rgba(232,71,42,.08)}
.planner .btn{margin-top:auto}
.browser{padding:0;overflow:hidden;display:flex;flex-direction:column;background:var(--bone);color:var(--ink)}
.bar{display:flex;align-items:center;gap:6px;padding:12px 16px;background:#ebe8e3}
.bar i{width:10px;height:10px;border-radius:50%;background:#c9c5be}
.bar span{margin-left:10px;font:400 12px var(--mono);color:var(--mute);background:var(--bone);padding:4px 12px;border-radius:99px;flex:1;text-align:center}
.page{flex:1;padding:18px;display:grid;gap:12px;align-content:start;min-height:300px}
.pv-nav{display:flex;justify-content:space-between;align-items:center;font:400 20px var(--serif)}
.pv-nav span{display:flex;gap:8px}.pv-nav i{width:26px;height:6px;border-radius:3px;background:#d9d5ce}
.pv-hero{border-radius:16px;padding:22px 18px;background:linear-gradient(160deg,var(--maroon),var(--ember) 70%,var(--ember2));color:#fff;animation:pop .35s}
.pv-hero h4{font:400 28px/1.05 var(--serif);margin-bottom:10px}
.pv-hero b{display:inline-block;background:#fff;color:var(--ink);padding:7px 14px;border-radius:99px;font-size:13px}
.pv-row{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;animation:pop .35s}
.pv-row div{height:54px;border-radius:12px;background:#e7e3dc}
.pv-block{padding:12px 14px;border-radius:14px;border:1px solid var(--line);font-size:13px;display:flex;align-items:center;gap:10px;animation:pop .35s}
.pv-block em{font-style:normal;font-size:18px}
.pv-chat{position:absolute}
.pages{padding:12px 16px 16px;display:flex;flex-wrap:wrap;gap:6px;border-top:1px solid var(--line)}
.pages span{font:400 12px var(--mono);padding:4px 10px;border-radius:99px;background:#ebe8e3;animation:pop .3s}

/* CRM */
.crm-top{display:flex;flex-wrap:wrap;gap:12px;align-items:stretch}
.stat{background:var(--ink2);border:1px solid var(--lined);border-radius:20px;padding:14px 22px;min-width:150px}
.stat small{display:block;color:rgba(247,245,242,.55);font-size:13px}
.stat strong{font:400 34px/1.1 var(--serif)}
.crm-actions{margin-left:auto;display:flex;gap:8px;align-items:center}
.hint{color:rgba(247,245,242,.5);font-size:13px;margin:14px 0 10px}
.board{display:grid;grid-template-columns:repeat(4,minmax(220px,1fr));gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:10px;-webkit-overflow-scrolling:touch}
.col{background:var(--ink2);border:1px solid var(--lined);border-radius:22px;padding:14px;min-height:300px;scroll-snap-align:start}
.col h5{display:flex;justify-content:space-between;font:500 12px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ember2);margin-bottom:12px}
.col h5 span{color:rgba(247,245,242,.5)}
.lead{background:var(--ink3);border-radius:16px;padding:12px 14px;margin-bottom:8px;display:grid;grid-template-columns:1fr auto;gap:2px 10px;animation:pop .35s}
.lead strong{font-weight:600;font-size:15px}
.lead small{grid-column:1;color:rgba(247,245,242,.6);font-size:13px}
.lead .val{font:500 13px var(--mono);color:var(--ember2);grid-column:1}
.lead .mv{grid-row:1/4;grid-column:2;align-self:center;width:44px;height:44px;border-radius:50%;background:var(--bone);color:var(--ink);font-size:18px;font-weight:700;transition:.15s}
.lead .mv:hover{background:var(--ember);color:#fff}
.lead.done .mv{background:transparent;color:var(--ember2);cursor:default}
.lead.fresh{box-shadow:0 0 0 2px var(--ember)}
.src{font:400 11px var(--mono);color:var(--ember2)}

/* process */
.steps{list-style:none;padding:0;margin-top:48px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px;counter-reset:s}
.steps li{padding:26px 0 0;border-top:1.5px solid var(--ink)}
.steps .num{font:400 56px/1 var(--serif);color:var(--red)}
.steps h3{font:400 30px var(--serif);margin:10px 0 8px}
.steps p{color:var(--mute)}
@media(max-width:800px){.steps{grid-template-columns:1fr}}

/* contact */
.contact{background:linear-gradient(180deg,var(--ink),var(--maroon) 150%);color:var(--bone);padding:clamp(72px,11vw,150px) 0}
.contact-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(32px,6vw,80px);align-items:start}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}
.reach{list-style:none;padding:0;margin-top:36px;display:grid;gap:14px}
.reach li{display:flex;align-items:baseline;gap:16px;border-bottom:1px solid var(--lined);padding-bottom:12px}
.reach .hand{font-size:22px;color:var(--ember2);width:64px;flex:none}
.reach a{font:400 clamp(22px,3.2vw,32px) var(--serif);text-decoration:none;word-break:break-all}
.reach a:hover{color:var(--ember2)}
.form{display:grid;gap:14px;background:var(--ink2);border:1px solid var(--lined);padding:24px;border-radius:28px}
.form label{display:grid;gap:6px;font-size:14px;color:rgba(247,245,242,.7)}
.form input,.form select,.form textarea{font:inherit;font-size:16px;color:var(--bone);background:var(--ink);border:1px solid var(--lined);border-radius:14px;padding:13px 14px;width:100%;min-height:48px}
.form input:focus,.form select:focus,.form textarea:focus{outline:2px solid var(--ember);border-color:transparent}
.form input.bad{border-color:#ff6b4a}
.fine{font-size:13px;color:rgba(247,245,242,.5)}

.foot{background:var(--ink);color:rgba(247,245,242,.7);display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;justify-content:space-between;padding:28px var(--pad) calc(28px + env(safe-area-inset-bottom));border-top:1px solid var(--lined);font-size:14px}
.foot .wm{color:var(--bone)}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s,transform .7s}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  html{scroll-behavior:auto}.reveal{opacity:1;transform:none}
}
@media(max-width:520px){
  .stat{min-width:0;flex:1 1 40%}.crm-actions{margin-left:0;width:100%}.crm-actions .btn{flex:1}
  .phone,.out,.planner{padding:18px}
}